.pay domain extension

.pay is a generic top-level domain (gTLD) operated by Amazon Registry Services, Inc. It was created as a dedicated namespace for payment related services, businesses, and applications. While Amazon runs the registry, the domain is open to any registrant who meets the standard registration requirements. There are no special eligibility restrictions beyond those typical for gTLDs. The .pay extension aims to provide a clear, memorable web address for companies and individuals involved in financial transactions, e-commerce, and digital payments. It was delegated into the root zone in August 2016, making it one of the newer additions to the internet's address system. Amazon Registry Services also manages several other brand and generic TLDs, but .pay stands out as a broadly available option for the payments industry.