.nike domain extension

.nike is a branded generic top-level domain owned and operated by NIKE, Inc., the global sportswear company based in Beaverton, Oregon. It was delegated in 2016 as part of ICANN's new gTLD program, giving Nike a dedicated namespace on the internet. As a brand TLD, registration is restricted to Nike and its authorized affiliates. The domain is managed through GoDaddy Registry for technical operations. Nike uses .nike for official brand sites, marketing campaigns, and internal services, ensuring a controlled and secure online presence. The registry's RDAP server is hosted at rdap.nic.nike, and the domain's name servers are distributed across multiple locations for reliability.

Nike applied for .nike during ICANN's 2012 new gTLD application round. The domain was delegated on July 6, 2016, after passing evaluation and contracting. It was one of many brand TLDs approved to give companies greater control over their digital identity.