.mattel domain extension

.mattel is a brand top-level domain owned and operated by Mattel IT Services, Inc., a subsidiary of the toy company Mattel. It was created for Mattel's own use, meaning only the company and its authorized affiliates can register domains. This keeps the namespace secure and directly tied to Mattel's brands like Barbie, Hot Wheels, and Fisher-Price. The registry is managed through GoDaddy Registry. If you see a .mattel site, it is an official Mattel property. The domain was first delegated in 2016 to Mattel Sites, Inc., then transferred to Mattel IT Services in 2025.

Delegated to Mattel Sites, Inc. in May 2016. Transferred to Mattel IT Services, Inc. in June 2025.