.大众汽车 domain extension

This is the Chinese internationalized domain name for Volkswagen, written as .大众汽车 in simplified characters. It was originally delegated to Volkswagen (China) Investment Co., Ltd. as a branded generic TLD for the automaker. However, the domain is no longer in the root zone as of late 2021. It was revoked, meaning no one can register second-level domains under it anymore. The TLD was meant to be used exclusively by Volkswagen for its Chinese market presence, tying the brand name directly to a web address. Because it is now revoked, there are no active registrations or eligibility rules in effect. The registry backend is not assigned, and there is no sponsoring organisation currently listed.

Volkswagen applied for .大众汽车 during ICANN's new gTLD program. It was delegated in August 2016 and revoked in October 2021. The short lifespan of this TLD reflects the challenges some brands faced in maintaining a dedicated domain extension.