.nowtv domain extension

.nowtv is a generic top-level domain (gTLD) for the NOW TV streaming service. It is sponsored by Starbucks (HK) Limited, a Hong Kong based company linked to PCCW, the telecom and media conglomerate behind NOW TV in Hong Kong. The domain is intended for use by NOW TV and its related brands. There are no broad public eligibility rules, as it is a brand TLD, so registration is typically restricted to the sponsor and its affiliates. The registry backend is provided by Identity Digital. The domain was delegated in April 2016.