.lego domain extension

The .lego domain extension is a branded top-level domain operated by LEGO Juris A/S, the Danish company behind the iconic plastic building bricks. It is a generic TLD intended for official LEGO Group websites and communications, so registration is strictly limited to the trademark holder and its authorized affiliates. You will not find public registrations here. The domain was delegated in June 2016, following ICANN's new gTLD program, giving the LEGO Group a controlled namespace for its brand. The registry backend is provided by Identity Digital. If you see a .lego site, you can be confident it is run directly by the company or its partners.