.boots domain extension

The .boots top level domain was a branded TLD originally delegated to The Boots Company PLC, the UK based pharmacy and beauty retailer. It was intended for use by Boots and its affiliates to create a closed, branded namespace online. No registry operator is currently assigned, and the domain is not active in the root zone. According to IANA records, the TLD was delegated in August 2015 but later revoked in April 2018, less than three years after its delegation. This is a rare case of a brand TLD that was fully withdrawn from the global DNS after a short period of operation. The revocation suggests the company decided not to continue running its own top level domain, possibly due to costs or shifting digital strategy.