.baidu domain extension

.baidu is a generic top-level domain owned and operated by Baidu, Inc., the Chinese multinational technology company best known for its search engine. It was delegated in the root zone in December 2015. The domain is intended for use by Baidu and its affiliates to reinforce brand identity online. Registration is managed through ZDNS, the Chinese domain registry provider. WHOIS queries are handled by whois.gtld.knet.cn. Baidu has not publicly detailed strict eligibility rules for third party registrations, so the domain is likely restricted to Baidu related entities and approved partners. The IANA record shows administrative and technical contacts based in Beijing. The delegation report dates from late 2015, and the record was updated in December 2024.