.zappos domain extension

.zappos is a branded generic top-level domain (gTLD) owned and operated by Amazon Registry Services, Inc., the registry arm of Amazon. It is reserved exclusively for the Zappos brand and its affiliated services. There are no public registrations available; the domain is closed and used only by Amazon and its subsidiaries. The TLD was delegated in May 2016, making it one of the many brand-specific domains Amazon has secured to protect its trademarks and control its online identity. Amazon Registry Services, based in Seattle, Washington, manages the technical backend through Nominet in the United Kingdom.