UPS Market Driver, Inc. (.ups)

.ups is a branded generic top-level domain owned and operated by UPS Market Driver, Inc., the corporate arm of United Parcel Service. It is a closed, single-registrant TLD, meaning only UPS itself can register domains under .ups. The domain is used exclusively for UPS internal and customer-facing services, such as tracking, shipping tools, and corporate websites. There are no public registrations available. The TLD was delegated in May 2016, following ICANN's new gTLD program, and is managed by Afilias as the backend registry provider. UPS uses .ups to strengthen its brand identity and secure a dedicated namespace for its logistics and e-commerce operations.