ubs (.ubs)

The .ubs domain is a branded generic top-level domain (gTLD) owned and operated by UBS AG, the global financial services firm headquartered in Zurich, Switzerland. It was delegated in 2015 as part of ICANN's new gTLD program, allowing UBS to create a secure, branded namespace for its website and digital services. Registration is restricted to UBS AG and its affiliates, no public registration is available. The domain is managed behind the scenes by Identity Digital (formerly Afilias) for technical operations. Its existence gives UBS direct control over its online identity, reducing third-party domain risk. The .ubs domain was delegated on June 11, 2015, and the IANA record was last updated in August 2023.