PANERAI (.panerai)

.panerai is a generic top-level domain for the luxury watch brand Panerai. It is sponsored by Richemont DNS Inc., a company within the Richemont group that owns the brand. The domain was intended for use by Panerai and its authorized partners to provide official brand content and services online. There are no public eligibility restrictions beyond association with the brand. The TLD was delegated in March 2015 but was revoked in September 2018, after three years of operation. As of the registry's record update in 2018, .panerai is no longer present in the root zone and is not available for new registrations.

Panerai was among the first wave of brand-specific gTLDs applied for under ICANN's new gTLD program. It was delegated in early 2015, but the registry contract was later terminated, and the domain was revoked in September 2018.