nba (.nba)

The .nba domain is a branded generic top-level domain operated by NBA REGISTRY, LLC, a subsidiary of the National Basketball Association. It provides a dedicated online space for the NBA and its affiliated entities, including teams, leagues, and official partners. Registration is restricted to the NBA organization and its authorized licensees, ensuring that all .nba websites are directly connected to the league's official operations. The domain was delegated in July 2016 and went live in August of that year, giving the NBA a controlled namespace for its digital presence. Unlike open TLDs, .nba is not available for general public registration, which helps protect the league's brand integrity and prevent misuse.