.beauty TLD: Cosmetics and Personal Care Domain Registry

Registered domains Updated 10 Jun 2026 · Source: ntldstats.com

113,783

Domains

#132

Worldwide rank

0.03%

Of TLD census

425M

Census universe

.beauty holds 113,783 registered domain names. That makes it the 132nd largest TLD by domain count and 0.03% of the global TLD census of 424,986,374 domains we track. By any reasonable measure that is a small but established TLD.

Either side of .beauty on the league table: .mom sits one place above with 114,289 domains, and .news sits one place below with 110,886.

Counts are the most recent public figure available from the registry or from ntldstats.com, refreshed weekly. Citation policy.

About .beauty

.beauty is a generic top-level domain aimed at the cosmetics, skincare, and personal care industries. It is operated by XYZ.COM LLC, a Las Vegas based domain registry company. The domain is open for general registration with no specific eligibility restrictions, making it available to brands, influencers, salons, and anyone tied to the beauty sector. Originally delegated to L'Oréal in 2016, the TLD was transferred to XYZ.COM LLC in 2020. Today, the registry uses CentralNic as its backend provider for technical operations. The domain's whois and RDAP services are accessible via whois.nic.beauty and rdap.centralnic.com/beauty.

History

The .beauty TLD was first delegated to the French cosmetics giant L'Oréal in July 2016. L'Oréal operated the domain for about four years before transferring ownership to XYZ.COM LLC in September 2020. The transfer marked a shift from a brand managed TLD to a more broadly commercial generic domain.

Eligibility & restrictions

No specific eligibility restrictions. Open for general registration.

Technical record Source: IANA

ASCII TLD: .beauty
Display TLD: .beauty
Type: GENERIC
Sponsor: XYZ.COM LLC

beauty (.beauty)

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