Google sets Pixel 11 launch for August 12 evening event in New York

Google has scheduled its next Made by Google hardware event for August 12, 2026 in New York City. The company sent invitations on July 7 confirming the date and a 6pm ET start time. The event is expected to introduce the Pixel 11 series of phones and likely the Pixel Watch 5.

This year's event lands a week earlier than last year's August 20 date. The 6pm evening slot is unusual for Google, which has typically held Pixel launches earlier in the day. Attendees received a brief animation in the invite email teasing new devices.

What leaks suggest about the Pixel 11 lineup

Several reports have emerged about the design of the Pixel 11 family. The base Pixel 11 may feature slimmer bezels and a black camera bar, while the Pixel 11 Pro is rumored to be slightly thinner than its predecessor. A gold color option has been cited for at least one model.

• Pixel 11 Pro Fold could have a redesigned camera bump and a lighter profile than the current foldable.
• Google may drop the 128GB storage tier, starting the lineup at 256GB, which would likely push prices higher.
• The Pixel Watch 5 is expected to launch alongside the phones, continuing the pattern from previous years.
• The event venue has not been disclosed, but New York City remains the location for the main stage.

Context from last year's event and what comes next

Last year's Made by Google event on August 20 introduced the Pixel 10 series, AI features, the Pixel Watch 4, and second-generation A-Series earbuds. The 2025 keynote drew criticism for its celebrity appearances, including Jimmy Fallon, Stephen Curry, and the Jonas Brothers. Google has not indicated whether it will use a similar format this year.

With the August 12 date now official, expect more leaks and official teasers in the weeks leading up to the event. Google typically ships Pixel devices shortly after the launch, so preorders may open the same day or within a few days. The storage and pricing decisions will be closely watched, especially if the 128GB option disappears. Analysts will also watch for AI software announcements, which have become a key differentiator for the Pixel lineup.