Shopify

Shopify acts as a full-service ecommerce platform and website builder rolled into one. You start by picking a theme from a library of hundreds, both free and paid, then customize it with a drag-and-drop editor. No coding is required, but developers can access the Liquid template language and the store's API for deeper modifications. The platform handles product listings, inventory tracking, order management, and shipping labels. It also includes built-in payment processing through Shopify Payments, with no transaction fees when you use it. For marketing, you get SEO tools, discount codes, gift cards, and integration with social media channels. Shopify supports multi-channel selling: you can sync products to Amazon, eBay, Facebook, Instagram, and more. The app store adds thousands of plugins for analytics, email marketing, customer reviews, and abandoned cart recovery. Pricing starts at a monthly subscription with a free trial period. It's used by over a million businesses ranging from solo entrepreneurs to large brands like Gymshark and Allbirds. The company, Shopify Inc., is based in Ottawa, Canada.