.pru domain extension

.pru is a generic top-level domain (gTLD) owned and operated by Prudential Financial, Inc., the global financial services company. It is a brand TLD, meaning it is reserved exclusively for use by Prudential and its authorized affiliates. The domain is managed through GoDaddy Registry as the technical backend. Registration is restricted to Prudential entities, so the general public cannot buy .pru domains. The TLD was delegated in July 2016, giving Prudential a dedicated namespace for its online presence, security, and branding.