prime (.prime)

.prime is a generic top-level domain owned and operated by Amazon Registry Services, Inc. It was created as a brand TLD, intended to support Amazon's own digital ecosystem and services under the Prime name. The registry is managed by Amazon Registry Services, a subsidiary of Amazon.com, Inc. There are no public registration restrictions listed; however, as a brand TLD, it is expected to be used primarily by Amazon and its authorized partners. The domain was delegated in June 2016, and the technical backend is operated by Nominet, the UK based registry. The name servers for .prime are distributed across multiple locations for reliability. Amazon has not actively opened .prime for general public registration, so domains under this extension remain tightly controlled.