intuit (.intuit)

.intuit is a branded generic top-level domain (gTLD) operated by Intuit Administrative Services, Inc., a subsidiary of Intuit Inc., the financial software company behind products like TurboTax and QuickBooks. The domain is intended for use by Intuit and its affiliates to support its brand and online services. Registration is restricted to Intuit and its related entities, meaning the general public cannot register .intuit domains. The TLD was delegated in July 2016, with the registry agreement signed in June of that year. It is one of many company-owned TLDs that emerged after ICANN's new gTLD program, giving brands like Intuit more control over their online identity.