farmers (.farmers)

.farmers is a generic top-level domain sponsored by Farmers Insurance Exchange, a major U.S. insurance company based in Woodland Hills, California. The domain is intended for use by Farmers Insurance and its authorized affiliates, serving as a branded online space for the company's official websites and services. Registration is restricted to the sponsor and its related entities, ensuring the TLD remains tightly controlled and associated with the Farmers brand. The domain was delegated in June 2016, following ICANN's new gTLD program, and is operated with technical support from GoDaddy Registry. As a brand TLD, .farmers helps the company secure its digital identity and provide a trusted online environment for customers.