.beats domain extension

.beats is a generic top-level domain owned and operated by Beats Electronics, LLC, a subsidiary of Apple Inc. It was created as a branded TLD for the Beats by Dre audio products and services. There are no public eligibility restrictions, but the registry controls all registrations and does not offer general public registration. The domain is intended for use by Beats and its affiliates. It was delegated in October 2015, with the registry agreement signed in August of that year. The technical backend is managed by Afilias, and the WHOIS server is whois.nic.beats.