amfam (.amfam)

.amfam is a generic top-level domain owned and operated by AmFam, Inc., the parent company of American Family Insurance. It was created as a branded TLD to serve the company's online presence and related services. Registration is restricted to AmFam and its authorized affiliates, meaning the general public cannot register .amfam domains. The domain was delegated in July 2016, giving the insurance giant a dedicated namespace for its digital properties. The registry is managed by GoDaddy Registry, with WHOIS and RDAP services available. As a brand TLD, .amfam helps the company control its online identity and reduce phishing risks.